Eid Cards - Bid'ah?

Is the handing out of Eid Cards bid'ah? Yes it's an innovation. But then, how about sending 'Eid Texts'?

Not all Bid'ahs are bad. Take for example the use of Tasbeeh to count the number of recitations, or Harakahs (lines and dots) in the Qur'an.

In the case of Eid Cards, I can understand why one might suggest it is following the commercialisation of the west. However, we're not doing so in order to copy them or any religion. I think if you send a card or text to a person with whom you wouldn't usually converse, maybe you might increase love between the two. Maybe it could be classed as a type of gift? If there is a personal message, a poem, a quote? It doesn't cost too much, but it might have more of an impact then the gift of lotions and potions (unless they're stupid like me and use creams that cost £35).

But don't forget, if you receive any gift from anyone, it is in fact a gift from Allah. So we should be grateful no matter how big or small. It's the thought that counts!